our path

who are we

Based in San Francisco, California, Gymboree Corporation designs, manufactures, and retails unique, high quality apparel and accessories for children and women. The company has retail businesses under the Gymboree, Janie and Jack, and Janeville names. Gymboree operates more than 600 stores in the United States and Canada as well as an online business. The company also operates parent-child developmental play programs for infants through age five. There are more than 530 play and music centers in the United States and 24 other countries, many of which are franchises.

our history

1984

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Some 125 Gymboree franchises are operating in 20 states.

1990

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Joan Barnes depart from Gymboree and enter into a long-term treatment center.

2001 

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Gymboree sells Zutopia.

2005

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The Gymboree Corporation launches Gymboree Outlet in premier locations throughout the U.S.

1976 

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Joan Barnes, entrepreneurial mother of two, founds Gymboree with the opening of the first parent/child developmental play program at a local community center.

1986 

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The first Gymboree retail location opens in Santa Clara, CA. Product lines include Gymboree-branded unisex children’s clothing, toys, and parenting products.

1997

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Gymboree Distribution Center is built and opens in Dixon, CA.

2002 

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The Gymboree Corporation launches Janie and Jack with 11 shops and janieandjack.com

2007

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Crazy 8 and crazy8.com launches in August 2007.

2017

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The Gymboree Corporation is re-launched as Gymboree Group, Inc.

2018

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Gymboree is rebranding and have a new future.

our identity

previous logo

new logo

Our concept is to bring back our core mission to provide opportunities for parents and children to build milestones together. Our new logo seeks to create a brand image that is approachable, friendly, and lively, encouraging parents and children to thrive, grow, and build together. We based our logo mark on the letter “G” and keyword “thrive” to come up the combination shape of leaf and “G”. 

wordmark
symbol
signature

redesign process

the visual strategy guide
the visual development guide
the visual standards guide
brand advance

Gymboree creates a little world of big possibilities, and here to follow up our redesign process.

This website is a non-commercial project for educational purposes and is not intended to represent the Gymboree brand.